Common Friends



Made of real people with great taste.

For brands who care about quality content, organic reach, and intentional community building.

UGC Curated content from people with taste.
Organic Seeding Thoughtful placement with people who care.
Affiliate Relationships that drive real results.
Community Creating lasting friends of the brand.

We help brands connect with real people who have great taste. Tastemakers who create content with intention and care that feels genuine. We handle everything from finding the right people to building the kind of relationships that last over time.

01 Clear goal & Moodboard

It starts with a clear goal and a shared vision for the work.

02 Outreach & Activation

We identify the right tastemakers for your brand, manage outreach, and handle activation.

03 Ongoing Support

We build on what works and stay consistent across campaigns, launches, and activations

Fashion Entertainment Beauty CPG Hospitality Wellness Sports Tech